These 3 words describe our products, our company, our culture — and our future. As a upcoming worldwide provider of smart wears, we are committed to making unbeatable products that should combine the luxury and fashion with technology.

Our vertical integration business model keeps all design, manufacturing, marketing and warehouse processes

well integrated, giving us more control over timelines, quality and service. Our user-friendly products are not only sought after for their compelling design, superior quality and best value, but they also have innovative features that enhance the lives of our customers.

Our Story


The project was born in June 2016, when we were actively looking for an option to have smart watch features without compromising with our favourite classy watch.
We wanted to start a service combining luxury and fashion with technology. After several months of research, we came up with the idea in a form of strapSWAP smart straps. strapSWAP can convert almost all of the watches smart and smart Watches even smarter just with a swap of a strap.


To succeed in realising our idea in a product, we had to look for a production partner. This task was difficult, the entrepreneur’s young age working against. After several setbacks in Europe and overseas finally we finalised a producer who was fully committed to meet our specifications and requirements in the given time frame.


After finalising the design from few of the prototypes and intensive testing, we have decided to bring it to the next step by providing our product worldwide at a minor prices to our testing partners.

Finally after being sure of the product quality we have decided to bring it in mass production and give it a final name “strapSWAP. And for that  we have launched a crowdfunding campaign, where our supports will have the chance to receive this product at an unbeatable price of less then 70% at 49.00 EUR compared to our market price of 169.00EUR

by real users from 5 Countries were involved in real time testing. Our Testing partners have been provided the straps for minor prices via our online business partners under their specific branding. This was necessary to make sure that our bands are working properly under different Geographical conditions & user habits.
In 3 Countries. To make sure that our product meets the well know German Quality.